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The Ritual Cup

COCA-COLA

  • Concept & creative direction

  • Content strategy

  • Copywriting

  • Art direction

A social-first branded content series for Coke Zero featuring Toni Kroos in partnership with Coca-Cola for UEFA Euro 2024.

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I led the campaign from concept to delivery, producing standout content to excite and engage fans. Aligning with the brand strategy, the campaign centred on 'The Taste You Deserve' - celebrating the fans' commitment to the rituals they perform in the belief that they're helping their team win. 

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We produced four different strands of content, from mockumentary-style short sketches directed by Carlo Oppermann, to social-ready interviews and fun formats presented by Joel Beya, ensuring Coca-Cola was top-of-mind throughout the Euros.

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We created over 900 different assets in multiple languages for 20 European markets, engaging millions of fans across the OneFootball app, web and social.    

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